The Top 10 Reasons Why Auctions Fail On eBay
by: Paul Duxbury
Are you finding that auction after auction fails to attract any bidders or buyers? It happens to the best of us sometimes – take a good look at these things to see if any of them could be making your bidders avoid you.
The starting price was too high: People don’t want to have to make a high bid before anyone else has – you should always start your auctions low and let the bidders bid them up.
The fixed price is too high: If you’re just selling with Buy it Now, then of course your items won’t sell if they’re too expensive. Try reducing the price a little each time the item fails to sell.
No picture: Most buyers are reluctant to bid on something without a picture, and that goes even more for high-value items. Think of it from the buyer’s point-of-view: would you want to bid on an item when you’ve no idea what it looks like?
You had a reserve: Reserve prices scare away buyers like you wouldn’t believe, not to mention costing a percentage of your final sale price. Avoid them like the plague.
Bad spelling and grammar: If your titles are spelt wrongly, then no-one will find your auctions. If your descriptions are incoherent, then no-one will know what you’re talking about. Always run your text through a spelling and grammar checker before you put it up on eBay.
Too much for shipping: You might be expecting people to pay more for shipping than they’re prepared to. Give them a few cheaper options that will take longer, or use cheaper materials.
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The Top 10 Reasons Why Auctions Fail On eBay
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